The Problem with All-or-Nothing Unsubscribes
Without topics or categories, when a user clicks “Unsubscribe” on a weekly newsletter or product update, they may be completely suppressed from your mailing list. This means they might also miss:- Important product announcements
- Feature launches
- Billing reminders or non-critical account updates
How Topics Work
Topics group your communications into distinct subscription channels:- Product Updates: New releases, monthly highlights, and changelogs.
- Marketing & Promotions: Special offers, discounts, and webinar invitations.
- Educational Content: Tips, tutorials, and best practices.
Granular Unsubscribe Links
When you assign an email to a Topic:- The unsubscribe link directs users to a Preference Center.
- Users can choose to opt out of just that topic while remaining subscribed to others.
- Your overall unsubscribe rate drops and deliverability improves.
Best Practices
- Always keep transactional emails (password resets, OTPs, security notices) exempt from topics.
- Name topics clearly so users immediately understand what they are opting in or out of.
- Link your preference center in the footer of all marketing broadcasts.