Shared vs Dedicated IPs
- Shared IPs (Default): Best for senders with low-to-medium volumes (< 100k emails/month) or fluctuating schedules. Deliverability benefits from the collective good reputation of the pool.
- Dedicated IPs: Recommended for senders dispatching > 100,000 emails per month on a consistent daily schedule. You have 100% control over your sender score, insulated from any third-party activity.