Skip to main content
Sending blasts to your entire list regardless of engagement hurts your sender score. Segmenting contacts leads to higher open rates and fewer spam reports.

​
Segment Strategies

  1. Engagement Tiers: Create segments for contacts who opened an email within the last 30 days vs. dormant users.
  2. Lifecycle Cohorts: Target users by account status (free, trial, enterprise).
  3. Geographic Distribution: Schedule campaigns by timezone to ensure delivery during local morning hours.