Walkie-Talkie Signals
Picture a walkie-talkie connecting your app directly to Mailofly. Whenever something exciting happens in your app—like a user creating an account or paying for a subscription—your app pushes the button and shouts into the walkie-talkie:“Over here Mailofly! Sam just upgraded to the Pro plan!”Mailofly hears the shout immediately, checks which automations are listening for that signal, and sets them in motion!
Anatomy of a Signal
Every walkie-talkie shout contains two super simple parts:- The Signal Name: A clear name describing what just happened (like
user.signupororder.placed). - The Goodie Backpack (
payload): A little backpack full of extra details traveling along with the shout—like the user’s first name, their plan, or their order total!
Unpacking the Goodie Backpack in Your Emails
Because your signal brought a backpack of data with it, you can pull those exact words out and place them directly into your email templates using magic tags:“HiYou can also use these goodies inside Conditions to make smart choices, like:{{payload.first_name}}, welcome aboard! We noticed your favorite color is{{payload.favorite_color}}.”
- “If
payload.plan == 'starter', offer them a discount on Pro!”
