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Unsubscribes & Compliance

Complying with CAN-SPAM, GDPR, and sender requirements from Google and Yahoo is built into Mailofly by default.

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One-Click Unsubscribe (RFC 8058)

For all marketing campaigns, Mailofly automatically adds standard RFC 8058 headers:
This displays the native “Unsubscribe” action button at the top of Gmail, Apple Mail, and Yahoo inboxes. When clicked, the recipient is unsubscribed immediately without having to navigate off-site.
Every campaign template includes an {{unsubscribe_url}} merge tag in the footer:
When a recipient clicks this link, their status is set to unsubscribed: true in your contacts table and recorded in the suppression list.

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Transactional Email Exemption

Transactional emails (password resets, invoices, security alerts) are exempt from unsubscribe requirements and do not require unsubscribe headers.

Related topics

Scheduling and audienceBounces and suppressionsWhen to Add an Unsubscribe LinkWhy use Topics?Delete Contact