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Segments

Segments divide your contacts into targeted groups based on attributes, subscription status, or engagement history.

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Static Segments vs. Dynamic Filter Segments

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Creating Segments in the Dashboard

1. In the sidebar, navigate to Contacts → Segments tab.
2. Click Create Segment.
3. Choose a name (e.g. Active Pro Subscribers).
4. Define conditions:
   • Condition 1: properties.plan equals pro
   • Condition 2: unsubscribed equals false
5. Click Save Segment. The subscriber count updates dynamically.

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Targeting Segments in Campaigns

When drafting a campaign, select the segment from the Segment dropdown. Only active, non-suppressed contacts within that segment will receive the email.