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Contacts 🙋

A Contact is a person in your audience. You store their email, maybe their name, and any extra info that’s useful to you. Then you can use that info to send them personalized emails or add them to automations.

What does a Contact look like?


Adding a contact via the API


Updating a contact

You can update any field on a contact at any time — useful when someone upgrades their plan or changes their name:

Deleting a contact

Deleting permanently removes the contact and all their stored data. One important thing: if they previously unsubscribed, their email stays on the global suppression list even after deletion. This protects you — if they come back as a new contact, they won’t accidentally get marketing emails they opted out of.

Tip: Upsert instead of create

If you’re not sure whether a contact already exists, you can use upsert — it’ll update if they exist, or create them if they don’t: