Performance Tracking & Analytics
Every campaign execution generates an audited Run Report showing engagement and deliverability metrics in real-time.Core Campaign Metrics
- Sent: Total emails dispatched to recipient mail transfer agents (MTAs).
- Delivered: Messages confirmed delivered by the destination mailbox provider.
- Delivery Rate:
(Delivered / Sent) * 100%. Aim for > 98%. - Unique Opens: Number of distinct contacts who opened the email.
- Unique Clicks: Number of distinct contacts who clicked at least one link.
- Click-Through Rate (CTR):
(Unique Clicks / Delivered) * 100%. - Unsubscribes: Total recipients who opted out via the unsubscribe link or one-click header.
- Bounces & Complaints: Permanent failures and spam reports.
Click Maps & Link Breakdown
Inside the Run Analytics tab:- See a breakdown of every unique URL in your campaign.
- View total clicks vs. unique clicks per link.
- Identify which CTA or section drove the highest engagement.