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Performance Tracking

Every completed or active broadcast run provides granular real-time analytics.

Core Metrics

  • Delivered: Percentage of messages accepted by recipient MX servers without bounce.
  • Unique Opens: Number of unique recipients who loaded message tracking pixels.
  • Unique Clicks: Click-through rate on embedded hyperlinks.
  • Unsubscribes: Total users who opted out via footer or one-click headers.
  • Spam Complaints: Inbound FBL reports filed by recipients.

Exporting Analytics

You can export raw recipient logs and delivery status breakdowns directly to CSV or stream event updates to your data warehouse via webhooks.