Unsubscribe Links

Including an easy opt-out mechanism is legally mandated for marketing emails under CAN-SPAM, GDPR, and mailbox provider sender requirements (Gmail & Yahoo 2024 standards).

RFC 8058 One-Click Unsubscribe

Mailofly automatically injects RFC 8058 headers into marketing campaigns:

List-Unsubscribe: <https://mailofly.com/unsubscribe/...>
List-Unsubscribe-Post: List-Unsubscribe=One-Click

This renders a native “Unsubscribe” button at the very top of Gmail and Apple Mail clients.

Adding an Unsubscribe Link in HTML

Use the merge variable {{unsubscribe_url}} in your email footer:

<p>No longer want to receive these emails? <a href="{{unsubscribe_url}}">Unsubscribe here</a>.</p>

Related topics

When to Add an Unsubscribe Link Why use Topics?Introduction Subscriptions Email Suppressions

⌘I