Deliverability Insights
High deliverability requires active monitoring of your domain reputation, complaint rate, and bounce volume.Key Metrics to Track
- Complaint Rate: Keep spam complaints below
0.1%(1 complaint per 1,000 sent emails). Exceeding0.3%will trigger mailbox provider blocks. - Bounce Rate: Maintain hard bounces below
2%. Clean old lists using email validation tools before large broadcast runs. - Open and Click Engagement: High open and click rates signal to mailbox spam filters that your content is expected and wanted.