Email templates

Templates store reusable subject and HTML body content. Campaigns and Compose both reference templates so you design once and send many times. In the app: Templates

Visual builder

Mailofly includes a drag-and-drop email builder:

Action	Path
Browse templates	`/{org}/templates`
Create new	New template → visual builder
Edit existing	Click card → Edit

The builder saves both rendered HTML (body) and the builder document (body_json) so you can re-open and edit visually.

Mailofly AI (Basic plan+) can draft template content from a prompt inside the builder.

Merge tags

Insert placeholders that resolve per recipient at send time:

Hi {{ first_name }},

Your order ships on {{ iso_date }}.

Use code {{ promo_code }} for 20% off.

<a href="{{ unsubscribe_url }}">Unsubscribe</a>

Built-in contact fields

Tag	Source
`{{ email }}`	Contact email
`{{ first_name }}`	Contact first name
`{{ last_name }}`	Contact last name
`{{ name }}`	Full name
`{{ phone }}`	Phone number
`{{ custom.company }}`	Custom field

Date & time (computed at send)

Tag	Example output
`{{ date }}`	March 4, 2026
`{{ iso_date }}`	2026-03-04
`{{ weekday }}`	Tuesday
`{{ year }}`	2026

Custom placeholders

Any tag not in the built-in list (e.g. {{ promo_code }}) is a custom variable. Provide values at send time:

Compose dialog — prompted before send
API — pass in the variables object

Template readiness

A template needs both subject and body before campaigns treat it as ready. Draft templates (missing subject) appear filtered separately in the gallery.

Use in campaigns vs compose

	Campaign	Compose
Template picker	Attach at campaign creation	Load in compose dialog
Recipients	Whole segment	Manual emails or picked contacts
Repeatable	✓ with scheduling	One-off

API

curl -sS -X POST "https://api.mailofly.com/v1/templates" \
  -H "Authorization: Bearer mf_live_…" \
  -H "Content-Type: application/json" \
  -d '{
    "name": "Welcome email",
    "subject": "Welcome, {{ first_name }}!",
    "body": "<h1>Hello {{ first_name }}</h1><p>Glad you joined.</p>"
  }'

Full reference: API: Templates

Compose — one-off sends with a template
Campaigns — attach template to a blast
Contacts — fields that power merge tags

Get started

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Resources

Templates

Email templates

Visual builder

Merge tags

Built-in contact fields

Date & time (computed at send)

Custom placeholders

Template readiness

Use in campaigns vs compose

API

​Email templates

​Visual builder

​Merge tags

​Built-in contact fields

​Date & time (computed at send)

​Custom placeholders

​Template readiness

​Use in campaigns vs compose

​API

​Related

Email templates

Visual builder

Merge tags

Built-in contact fields

Date & time (computed at send)

Custom placeholders

Template readiness

Use in campaigns vs compose

API

Related