> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mailofly.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Why Use Segments?

> How targeted segmentation improves engagement and protects deliverability.

Sending blasts to your entire list regardless of engagement hurts your sender score. Segmenting contacts leads to higher open rates and fewer spam reports.

***

## Segment Strategies

1. **Engagement Tiers**: Create segments for contacts who opened an email within the last 30 days vs. dormant users.
2. **Lifecycle Cohorts**: Target users by account status (`free`, `trial`, `enterprise`).
3. **Geographic Distribution**: Schedule campaigns by timezone to ensure delivery during local morning hours.


## Related topics

- [Why use Topics?](/guides/sending/why-use-topics.md)
- [Managing Identities](/identities/managing-identities.md)
- [Introduction](/templates/introduction.md)
- [Segments](/audience/segments.md)
- [Return Path](/domains/return-path.md)