> ## Documentation Index
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> Use this file to discover all available pages before exploring further.

# Avoid Yahoo's Spam Folder

> Compliance and deliverability requirements for sending to Yahoo, AOL, and Verizon Media inboxes.

# Avoid Yahoo's Spam Folder

Yahoo Mail (including AOL and Verizon Media) operates under joint sender standards alongside Google to eliminate unauthenticated and abusive email traffic.

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## Key Requirements for Yahoo Mail

* **DMARC Policy**: Ensure your domain has a DMARC policy in place (`v=DMARC1; p=none; rua=...`).
* **Enforce Low Spam Complaints**: Yahoo requires senders to maintain spam complaint rates below **0.3%**. Rates exceeding 0.3% will trigger temporary deferrals (`421` codes) and spam folder diversion.
* **Support RFC 8058 One-Click Unsubscribe**: Marketing messages must include `List-Unsubscribe: <https://...>` and `List-Unsubscribe-Post: List-Unsubscribe=One-Click` headers.
* **Keep Bounces Low**: High hard bounce rates indicate poor list collection practices and will prompt Yahoo to block incoming traffic.


## Related topics

- [Avoid Gmail's Spam Folder](/guides/deliverability/avoid-gmail-spam.md)
- [Avoid Outlook's Spam Folder](/guides/deliverability/avoid-outlook-spam.md)
- [Avoid iCloud's Spam Folder](/guides/deliverability/avoid-icloud-spam.md)
- [Emails Going to Spam](/guides/deliverability/emails-going-to-spam.md)
- [Delivered Email Not Arriving](/guides/deliverability/delivered-email-not-arriving.md)