> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mailofly.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Analytics and tracking

# Performance Tracking & Analytics

Every campaign execution generates an audited **Run Report** showing engagement and deliverability metrics in real-time.

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## Core Campaign Metrics

* **Sent**: Total emails dispatched to recipient mail transfer agents (MTAs).
* **Delivered**: Messages confirmed delivered by the destination mailbox provider.
* **Delivery Rate**: `(Delivered / Sent) * 100%`. Aim for > 98%.
* **Unique Opens**: Number of distinct contacts who opened the email.
* **Unique Clicks**: Number of distinct contacts who clicked at least one link.
* **Click-Through Rate (CTR)**: `(Unique Clicks / Delivered) * 100%`.
* **Unsubscribes**: Total recipients who opted out via the unsubscribe link or one-click header.
* **Bounces & Complaints**: Permanent failures and spam reports.

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## Click Maps & Link Breakdown

Inside the **Run Analytics** tab:

* See a breakdown of every unique URL in your campaign.
* View total clicks vs. unique clicks per link.
* Identify which CTA or section drove the highest engagement.


## Related topics

- [Performance Tracking](/broadcasts/performance-tracking.md)
- [Tracking](/domains/tracking.md)
- [Introduction](/broadcasts/introduction.md)
- [Deliverability Insights](/sending/deliverability-insights.md)
- [Manage Broadcasts](/broadcasts/manage-broadcasts.md)